Helping creatives
learn and grow through inspired experiences

Whether you're here for yourself or your organization, chances are you're looking for something different. Maybe you're a creative professional ready to gain clarity and momentum in your career through coaching. Or maybe you're leading a team or organization and want to create meaningful experiences for your creative community. Either way, you've come to the right place if traditional approaches have left you wanting more.

Hi, I’m Tracy

I'm Tracy (they/she), and for the last twenty years, I've been obsessed with helping creative people thrive. I understand the mechanics of how people grow and how to design experiences that catalyze real change. My work connects individual transformation with organizational success. Because when creative humans flourish, everyone wins.

I do three things: I coach individuals one-on-one to reach their ambitious goals, I teach personal and professional development strategies that honor creative thinking, and I consult with organizations on creative program design and development to help their audiences and communities learn and grow.

All of this work stems from the same core belief: creative people deserve development that meets them where they are and brings them together with others like them—whether that's in a coaching session, a workshop, or a thoughtfully designed, transformational program.

As the founder of Wavemaker, I’ve had the joy of coaching and teaching incredible humans from companies like Squarespace, Lyft, Google, Spoonflower, Walker Art Center, MKG, NYCEDC and Adobe, along with small businesses, agencies, museums and non-profits to help them learn, connect and build tremendous things.

I’m also the host of Hidden Parts, a top 2% Apple-featured podcast where we deep dive into the inner work of development, namely how your mental chatter shapes how you live, work and lead through stories, live coaching, and mini-workshops.

As a queer, non-binary ENFP, I know what it’s like to navigate a world that wasn’t built with people like us in mind. I believe your differences aren’t obstacles to overcome, they’re superpowers to harness. When I’m not coaching or podcasting, you’ll find me in Brooklyn with my wife and two kids, probably watching alien movies or debating whether zombies could realistically run that fast.

Ways to work together

Coaching

Reconnect with your creative energy and focus on where you want to go using a balance of practical strategy and inner work.

Coaching

Workshops & Education

Interactive and imaginative learning experiences designed specifically for creative minds, highlighting soft skills like motivation, resilience and well-being.

Education

Program Design Consulting

Custom programs tailored to artist cohorts, creative communities, teams and organizations.

Consulting

Who I help

I work with creative professionals who are ready to grow: artists, designers, writers, makers, and all the beautifully complex humans who create for a living (or want to). Whether you’re a freelancer ready to scale, a creative director navigating team dynamics, or an artist building a sustainable practice, I’m here for the creatives who want more than just getting by.

You might be someone who’s incredibly talented but struggles with the “business stuff.” Or maybe you’re great at what you do but feel stuck when it comes to leadership or growth. Perhaps you’re tired of career advice that doesn’t account for the fact that your best ideas come at 2 AM or that you need to talk through problems out loud (even if it’s just to your cat).

If you’re a creative who’s ready to take your work and your career farther (without losing what makes you, you) we should talk.

  • “Working with Tracy has been such a gift. Tracy’s guidance has helped me feel more grounded and confident—I’ve raised my income, clarified my business systems, and navigated both personal and business conflicts with so much more ease. She’s the kind of coach who holds space for all of it: the messy parts, the breakthroughs, and the laughs. Tracy rocks, and I’m so grateful to have her in my corner in so many different seasons of my life and business. When I leave a session with Tracy I always know what to do—in small ways and actions, and big shifts in my business.”

    — Cody Cook-Parrott

  • “Before hiring Tracy as a coach, I was struggling to figure out my next career move and hoping someone could guide me. Also, with a job history spanning various roles and skill sets I had trouble summarizing my work into a cohesive career narrative. Tracy really challenged me to look past the assumptions I was making about what makes a successful career and pushed me to take ownership over my creative skillsets and identity. She was amazing at making me feel safe to explore what really matters to me as well as identify the things that were holding me back. I've been so much more calm about this next stage of my career and feel ready to tackle job hunting. I feel super confident about what I offer and am inspired to dive deeper into various creative pursuits.”

    – Kendra, creative strategist, copywriter, and facilitator

  • “Tracy is an incredible coach that empowered our team members to actually talk and engage with each other. What Tracy has built is a vulnerability roadmap, giving teams the tools and capacity to enter into deep, thoughtful and change-oriented conversations that support both their professional development and the development of company culture. It's coaching that should be integrated in every business–it makes us, our staff, and our impact better.”

    — Allen Brooks

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Reconnect with your energy, focus your dreams and get your get up and go back.

Check out my coaching, education or consulting opportunities.